Tips for Pitching Your Startup or Small Business to Investors

Many an entrepreneur dreams of raising money from a prominent venture capital firm or angel investor, but this type of funding is hard to come by. If your company is suitable for an equity investment and you’ve been lucky enough to land an audience with some investors, it’s important that you don’t blow your pitch if you want to make a good impression and get the funding you need.

Today’s video gives you some quick tips to make sure that your pitch impresses your potential investors so that you can get money you need to build your dream startup.

3 Replies to “Tips for Pitching Your Startup or Small Business to Investors”

  1. This week’s video is filled with common sense tips such as acknowledging and knowing your competition. Also, realizing your value product or service’s proposition by knowing your business and business plans is key to successful pitching. The insights of this video show the benefit of the old saying, “if you fail to plan, you plan to fail.”

    Hopefully the presenter is planning similar videos detailing other common pitfalls to receiving funding and other issues relevant to getting new ventures off the ground?

  2. Nothing really new in this presentation. Bear in mind that less than 10% of start ups will ever pitch their businesses to investors. 89% of all businesses are in the catagory of “Small”, meaning the owner/manager makes all management decisions and communicates them directly with all employees. Generally, this is a business of 20 or fewer employees. Businesses of this size use personal money to start their business and once they’ve been in business long enough to have a profitable track record will investors even talk to them. Your presentation really doesn’t address the bulk of small business.

    1. Hi Jim,

      Thanks for commenting!

      You’re absolutely right that the vast majority of entrepreneurs will never pitch to an investor as this type of investment isn’t appropriate for their business. I have many other posts and videos talking about other aspects of starting and running businesses that are relevant to a wider audience, including a discussion of different funding options. In fact, as a consultant, I do everything I can to figure out ways for my clients not to need to take on an equity investment. However, I get a lot of questions asking for pitch tips as I used to work at a VC firm and so I went ahead and created the video.

      Thanks again for your comment and I hope that you find some of the other content more helpful/relevant.

      -Cate

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