Guest Post: How to Harness the Power of Automation to Optimize Your Time

This week’s guest post is from the team at Integrated Technologies Australia:

As an entrepreneur, you often have to wear many hats to succeed in business. One day you’re updating the company blog and managing your social media pages, the next day you’re responding to customer enquiries and calling back clients. Unfortunately, this busy work can eat away time that could be better spent on growing your business.

That’s where automation comes in. By letting software automation tools take care of the medial tasks, you can gain more time to focus on the core business activities that matter to you.

Let’s take a closer look at how you can harness the power of automation to optimise your time:

Social Media

If you have multiple social media profiles, you need to keep each page active by regularly posting new content, responding to customer enquiries, and letting your followers know about upcoming events, sales and competitions. While these tasks are important, they are also time-consuming.

Social media automation tools let you manage all of your profiles from a single platform. They’re also equipped with a range of powerful tools to save you time and increase the output of your social media campaign. You can automatically schedule hundreds of posts in advance, review in-depth analytics to find out what is and isn’t working for your campaign, and filter through conversations by keyword, hashtag, and location to find out what people are saying about your business.

Furthermore, you can cross-post all of your content across multiple platforms such as Facebook, Twitter, Instagram, YouTube and LinkedIn. Some software tools even recommend the most ideal time to post your content.


Automating your invoices can save you a lot of time on manual paperwork. And ensure you get paid sooner too. Some of the most popular billing and invoicing software are Invoicely, Zoho Invoice, Xero and Replicon. Regardless of which software you choose, each one is highly customisable and jam-packed with features to make your life easier.

With automated invoicing software you can create professional, custom invoices from scratch. You can also automatically schedule repeat invoices, track your time, monitor pending invoices and be instantly notified when an invoice is paid. If you want to invoice on the go, most software tools offer cross-compatibility between desktop and mobile devices.

No matter how big or small your business is, you can fine-tune every aspect of your invoicing to suit your specific needs.

Wireless Presentations

How many times have you had a business presentation held up by technical problems? Your laptop won’t connect to the projector, you brought the wrong cables, or you have no cables at all. These issues are not only inconvenient they can cost your business in lost sales and reputation.

The good news? These days you can use a wireless presentation system to broadcast your presentation. These products typically come as a single black box and let you use Wi-Fi to wirelessly transmit data from your smartphone, laptop, tablet, or desktop straight to your room’s screen.

Better still, you don’t need any special software to do this, just the device itself and a solid Wi-Fi connection. All you have to do is connect and present – it’s that simple. By saving time on costly setup, you can present seamless and engaging presentations without any disruptions.

If you want to discover the benefits of a wireless presentation system for yourself, get in touch with an automation expert who can assess your existing room and propose a custom presentation solution for you.

Email Marketing

Thought email was dead? Think again. According to WordStream email is the third most influence source of information for B2B audiences, while 73 percent of millennials identify email as their preferred means of communication.[i] So if you want to reach your audience faster and on a more frequent basis, automated emails are the way to go.

There are two ways you can automate your emails. One way is to setup autoresponders that send an email when a customer performs a certain action. For example, the system could send a welcome email when a customer signs-up to your newsletter, or a customer instantly receives an email after they buy a product from your website. The other type of automated emails are those as part of a larger drip campaign. These may be emails sent to new subscribers over a longer period of time in order to introduce new products, promote sales and events, offer a free trial, or share monthly newsletters and video content.

Better still, most email automation tools have a simple drag-and-drop interface to let you customise the look and feel of your emails. Platforms like BombBomb and Covideo also let you record and upload high-quality video into your emails to help boost CTRs.

Integrated Technologies Australia (ITA) are a Melbourne based Automation company. They take the latest technologies, untangle the complexity, and embed them straight into your home or business. Whether for entertainment, automation, energy management, or security, they do more than provide technological solutions, they enhance lifestyles.

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