This week’s guest post is from Kambre Glover of Ka Media:
Building the social media presence for your business can be difficult in the beginning. You know that you need to be on social media, but you are not sure what you should be doing or how often. Social media is a great tool for businesses to connect with their audience, build trust, and convert followers to customers. Knowing what needs to be done on social media in order to build a community around your brand will not only help build your vanity metrics, such as likes and comments, but also create loyal customers and a community around the brand! I am breaking down 5 important solutions for your business’ social media growth. Understand Your Goals
Understand Your Goals
You want to use social media for your business but why? If you want to be successful at using social media for your business, you need to clearly define what success means for your page and your business specifically. When working with clients we typically identify 3 goals, so we can measure success and adjust our strategies as necessary. A few goals some businesses have are, to reach at least 10K followers (to benefit from specific features), increase website traffic, build email list, and so much more. Clarity is the first step to reaching your goals. Once you define your goals you need to define the strategy you will use to reach those goals. Social media is constantly changing so having your goals and plans clearly written and defined will give you something to refer to as time goes on and allow you to adjust your strategy when necessary.
Engage with Your Target Audience
Engaging on social media daily is a large part of growing your community. Stay active and communicate with your target audience and followers daily. When you have a small community, your audience may not be very engaged in the beginning but there are a few ways to help them become more active and start communicating with you! One way to increase your engagement is to ask your audience questions, by doing this you help your audience understand that you care about them and it also keeps them interested in your brand. Everyone wants to be included, right? Involve your audience in some behind the scenes activities to help them feel included. You can involve your audience behind the scenes by going live, using your Instagram or Facebook stories, or sharing the journey throughout your posts.
Share Relevant Content
Your target audience does not want to follow you if you are not sharing content that they are interested in. In order to gain their attention and keep it you must understand what they care about and give them more of that. You audience does not want to constantly see what you are selling, they want to be able to engage with you in other ways too. A best practice for sharing content is for 80% of your content to be engaging, informative, and entertaining and only 20% should be directly selling your product or service. This strategy ensures that you are building relationships with your audience and not constantly pushing your products or services on them. Testing different types of content and topics may result in a flux of engagement but it will also help you understand your target audience better. You will begin to understand what your audience likes by paying attention to what they engage with the most and the content that they share.
Use Calls to Action
What are calls to action (CTAs)? CTAs are what you ask your audience to do within your posts. Using relevant CTAs means you are using to copy of your content to get your audience to take a specific action whether it is liking or commenting on your post, reading your blog, or booking a meeting with you. In order to increase the amount of people who follow your CTAs, you must build connections and trust with your audience. Your CTA needs to clear and simple, so your audience will be more willing to do what it is that you are asking of them. A good practice I have implemented is to read the caption aloud then follow the directions I gave in the post exactly I wrote it to make sure it makes sense. If you have other people on your team, it may be good to have them or someone else do the same. Try using at least one call to action in every post to increase your audience’s interactions with you.
Consistency is key. Being consistent will pay off, even when it does not feel like it. Consistency is another thing that helps build trust with your audience. Being consistent does not just mean you have to post every day, it means showing up for your audience consistently and having a consistent brand. Your brand should eventually become recognizable and to your audience but that cannot happen without consistency. For example, there are plenty comedians on social media, but the most popular ones typically have something they do or say in their videos that makes them recognizable. Try relating this tactic to your business to find out what part of your brand relates to your audience the most. Consistency also relates to the look and feel of your brand, your audience needs to understand what they can expect from you.
Social media for your business does not have to be as stressful and overwhelming as it has been for you in the past. Using the 5 solutions explained here will help increase your business’ social media presence. Successfully using social media for your business requires testing and paying attention to trends and changes on each platform. If you are looking for additional strategies to help you on social media, specifically Instagram, download the printable 10 Strategies to Grow Your Instagram. This downloadable list explains the 10 strategies I have used to build my Instagram. Download Here.
Kambre’ Glover is a digital brand strategist and the owner of KaMedia. She is dedicated to helping her clients on social media, so they can turn their followers in to loyal clients and customers. She has a passion for helping people reach their goals. Her passion began to develop before she even knew it, as she cheered on my family and friends through various endeavors.
Her love for helping others turn their skills and knowledge into money is what led her to begin working with entrepreneurs, particularly women.
She loves seeing women succeed and help businesses flourish which she portrays through her involvement in events and projects surrounding women empowerment. She truly believes that anything you love doing can and should be a source of income for you and she will help you on that path.
For more information on how KaMedia can help your business grow through social media take a browse our website to learn more! www.QueenKaMedia.com