Tips to Promote Your Small Business or Startup with Press Releases

As time goes by more and more new avenues for promoting your business emerge: social media, webinars, youtube – but as we incorporate these new tools into the marketing arsenal, we don’t want to forget about some tried and true promotion options. One of those oldies but goodies is the oft forgotten press release.

Press releases have been around forever, but nowadays in addition to still being a great way to get the word out about what’s going on with your company they’re also an awesome tool for improving your SEO. With that said, here are some tips for creating great press releases so you can be sure everyone knows about your company’s latest news:

  1. Remember that a press release is only for happenings that are actually newsworthy.
  2. Take the time to write a release that is thorough but concise and is well-written.
  3. Don’t forget to include complete contact details in your press release.
  4. Remember to distribute your press release as widely as possible.

With any luck, you’ll get an actual story written about your company or product and even if you don’t, you’ll get some lovely backlinks to your site to help your SEO – just remember to make sure your release is optimized.

For more details on the tips above, check out this week’s video:

Have you successfully utilized press releases to promote your startup or small business? If yes, please let us know what’s worked for you and share your top tips for press release success in the comments section below!

2 Replies to “Tips to Promote Your Small Business or Startup with Press Releases”

  1. When combining traditional press release channels with newer social media, are there any reasons to distribute through traditional channels first, newer social media channels first, or do the e-mail blast of both channels at the same time?

    1. Hi Brandon:
      It’s best to do both basically at the same time but starting with the traditional press release channels as you go down the checklist of places to post. Firstly, many of the places where you will submit a press release ask if the news has been released anywhere else first and this affects how they list your press release because they don’t want to be promoting old news. Secondly, if you’re not posting the press releases directly to your website you’ll need the press release link you’ll get after submitting it to share on your social media channels. If you have a particular journalist with whom you have a relationship, that person should be contact #1; after that, the press release submission; and after that publicizing through social media – but the gaps between press release submission and social media should be only a couple of minutes.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.