Viewing: business tips

Guest Post: How to Market Your Small Business on a Small Budget

By on April 24, 2017

Advertising is an important aspect of any business strategy, especially when it comes to small businesses. As a small business owner, you need to figure out how to promote your company and get the consumers’ attention. Although this can sometimes

In Praise of Humble Confidence

By on April 18, 2017

Today I want to very briefly discuss something that comes up over and over again when I coach business owners on how to deliver a great pitch: the art of projecting humility and confidence at the same time. I spend

Learn How to Make Information Beautiful from Visme’s Payman Taei

By on April 14, 2017

Today is a quick post just to give you all a heads up about a really awesome video series that Payman Taei, the founder of Visme, is offering to teach those of us  who are not trained graphic designers how

Guest Post: How Successful Event Marketing Can Boost Your Business’ Bottom Line

By on April 10, 2017

*GUEST POST* Today we have a guest post from David Janes of NCC Home Learning about the potential of event marketing as a means to help boost your organization’s bottom line. Here’s David: Trading conditions have been tough with the global

Sponsored Post: Designing a Website for Startups

By on April 7, 2017

Today we have a sponsored guest post* from Lorna McGary: Deciding to start a new business venture is an incredibly exciting time; one which is filled with important choices and decisions needing to be made. Once the preliminary decisions have

How to Read Between the Lines to Find the Truth in What Customers Tell You

By on April 3, 2017

Today I want to revisit a topic that I’ve touched on before – the fact that you really can’t trust your customers to tell you the truth. Now, I’m not saying they’re all liars but whether it be because they

Guest Post: The Ultimate Guide to Invoice Factoring

By on March 27, 2017

Lack of reliable cash flow is one of the biggest (as well as one of the most concerning) challenges that a new business owner can face. Unfortunately, it’s also among the most common problems facing many new business owners, especially

Guest Post: Instagram Is Crucial to Your Business; Learn Why!

By on March 15, 2017

It’s guest post week and today we’re hearing from Drake Nicholson about the importance of Instagram. Despite the fact that I know IG is a high-ROI marketing tool for a number of business types, I have literally never used it,

How to Prioritize Customer Segments Quickly

By on March 7, 2017

Today I want to talk to you about defining your customer segments so that you can improve your marketing. One of the things I talk about A TON with all of my clients is being very clear on who your

Guest Post: 10 Costs New Business Owners Don’t Think About

By on February 28, 2017

It’s guest post week again and today we’ll hear from Stephanie Lynch of HowMuchIsIt about some of the most commonly overlooked business expenses for new startups or small businesses that can really throw a wrench in your financial plan if