Because social media only costs in time and not in clear, clean dollars, the ROI is a little more slippery and many business owners don’t bother to track if their social media strategies are succeeding or not. But time is money, so you need to know if you’re wasting it or spending it wisely. To make sure you know whether or not your social media efforts are time well spent, here are a few basic ways to track if your social media efforts are being successful or if you need to reevaluate:
The point of all of these metrics is to make you aware of what is and is not working so that you can adjust your strategy. Remember, this is about taking a step back so you can improve your strategy, i.e. work on your business instead of just working in your business.