Guest Post: Essential Features of a Small Business Website


Modern customers have near constant access to information and they don’t hesitate to use it to gain information on products and services. They’ll glance at reviews, consider the online reputation of the brand, and even conduct some in-depth research on more expensive products and services. Most customers will visit your website to explore your brand and products and get detailed information before they make their purchase decision. That’s why it’s important to have an efficient and attractive website.

Most business owners focus on the looks and content because these are the most visible aspects of their website. They fail to consider the more subtle but important features like website structure, CTA buttons, SEO and keywords, load times, hosting servers, and security, etc. While a visually appealing website would attract a customer’s attention, a feature-packed on would retain it.

The infographic below lists and briefly explains 50 such features that should be considered carefully. It explores all aspects of your website including the header, footer, above and below the fold sections, inner pages, blogs, content, SEO, hosting and security, and other technical requirements. If you pay attention to these points, you’ll notice that almost all popular and efficient websites focus on them as well.

For example, if you visit one of the most well known and popular websites online, you’ll notice it loads quickly on your mobile phone, has informative content, and has a reliable and predictable structure. The website offers a great user experience overall because the developer has optimized all of these 50 features.

Source: 99MediaLab.com.

small business website design

piyushPiyush is the founder and Managing Partner of 99MediaLab, a Virgnia inbound marketing agency helping small businesses with mobile responsive websites, SEO, social media marketing and PPC campaigns.

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