This week’s guest post is from Dana Mia Kim, who gives us some tips for building brand loyalty through social media.
It takes time to utilize your social media marketing, and at the same time maintain your customer’s loyalty through your brand —especially when your company is young. In a recent study, Forbes found that 62% of millennials say that if a brand engages them on social networks, they are more likely to become a loyal customer. The number accumulated based on this study is on a leap; customers want your brand to connect with them with ease and through different social media platforms since most of your customers use social media daily.
Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketers have utilized various means to keep the loyalty of their customers. One of the new methods is social media marketing. Social media marketing has a significant impact on the technology of the generation today; it not only holds easy access of communication but, social media marketing can also help utilize the transaction between two parties in just a few clicks.
No one ever said mastering social media marketing was easy. Once you’ve entered this realm of social networking, many consumers expect an open line of communication — much like how users can reach friends, family members and other specific resources with a single message. Utilizing social media can help your company and brand to have a more precise definition and advocacy. This way, you will gain more leads through different social media platforms.
Utilize Your Social Media Marketing
Before you begin creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map, you might have fun, but you’ll probably get lost. Having a concrete plan that will adapt to the credibility and advocacy of your brand will be readily seen by consumers that they could have access easily whenever in need. Here are some tips for you to consider how to utilize your social media marketing on brand loyalty:
- Social Media Content Planning – Content is the most important element in creating an effective brand that a company will be able to market to a different Social media marketing strategies such as keyword research and competitive research can help your presence on social media to expand and reach through consumers based on the content that will interest them. It is also best to always discuss with your content team the different plans and proposals that you are aiming for your social media marketing strategy.
- Social Content Adaptability – Content is one of the most important elements in a social media marketing plan since every audience is interested in new content that will benefit and give them new interest. Blending in with the trends and having a literate content seems to be a hard thing to make, but, with proper training and SEO awareness, the material produced, will eventually follow to the aim of the marketing plan.
- Considering Your Audience – “Interests,” according to Facebook, allow you to target people specifically interested in a subject related to your product. For example, you could focus people interested in your competitors or your broader market segment, or magazines and blogs covering your market. Considering your audience on what type of content they are looking for will allow your social media page to reach them and expand more to a broader community.
- Having a Consistent Brand Image – Different social media platforms allow your business to project your brand image and promote your brand in a cost-efficient but right strategy. While each platform has its unique environment and voice, your business’s core identity — whether it’s friendly, fun, or trustworthy — should stay consistent to gain more of your customer’s loyalty.
- Measuring Success with Analytics – To track down the success of your social media strategy, you may use Google Analytics to measure your movement on your social media platforms. This will also allow you to determine on which plans are better off replaced, and to search more suitable techniques to gain more views on your social media webpage.
Social media marketing not only increases brand recognition, and with utilizing your social media can make a huge difference in having an excellent communication towards consumer and the business or accumulates better performance with your website’s search engine ranking.
A well-engineered and content-wise social media page can lead more users to subscribe and tune in to your site without any hesitation. Social media marketing also enables you to differentiate between the accessible content and outdated content; you are also able to measure conversion through a myriad of promotions placed on your social media platforms. It is from such findings that you create the right channels for generating profits.
In creating brand loyalty, you must listen to customers, promote customer reviews, and think like your customers. Social media management tools make your social media marketing easier by allowing you to engage and connect with your followers right from your homepage. As long as you stay active and committed to the community on your social media platforms, this will provide you with more exposure and develop the brand loyalty you need in the modern business world.
Dana Mia Kim is a guest contributor.