Naturally, one of the biggest struggles for any new business is marketing. They don’t have the name recognition they need but they also don’t have the money to fund major marketing projects or pay for a public relations team. That’s why entrepreneurs have to learn a few tricks to try to get their names out into the press and in front of potential customers and one of those tricks is the service Help a Reporter Out. Watch this week’s video to learn what HARO is, why you should be using it, and how to get started.

Update: I got a note from the folks over at MonkeyLearn who said, “we recently discovered that some experts sources are using MonkeyLearn to create personalized alerts for HARO requests. This helps them speed up the process of answering relevant HARO queries and save time. With this in mind, we wrote a guide about automating this process in four easy steps (without writing a single line of code).”

I haven’t tried it yet but I’m interested in anything that helps me save time so I wanted to share. Let me know if you give it a try and find it helpful. Again, here’s the link to their guide.