Last week I walked you through the basics of creating a solid marketing plan that you can use to promote your startup or small business. Much of what that marketing plan is built around is comprehensive market research, so I thought I should give you a little more detail about where to get some of the information you’ll be attempting to dig up about your ideal customer as you begin to work on your marketing plan.
Many entrepreneurs are afraid to dig into doing market research because they don’t know where to begin and fear that the only way to get good data is to pay a market research company a ton of money. When you’re just starting out with planning your business, however, you can do a ton of very effective market research yourself, for free. Check out this week’s video to learn about some of the best tools out there for getting market research without spending more than you already do for your internet connection.