In this article for Entrepreneur, Renee Yeager provides 4 strategies to help you kick your small business’ or startup’s marketing up a notch including:
- Focus on value
- Don’t forget the WHY
- Have buyer personas
- Pay attention to culture
Click the article title above to read the full piece and get all of the details.
It’s not really a business until you have a paying customer but that first one is often the toughest to get! In this article for Entrepreneur, Diana Kander gives 5 tips to help new entrepreneurs land their first sale:
- Use your relationships
- “Stalk and awe”
- Accentuate the positive
- Form partnerships
- Become an expert
Click the article title above to get all of the details.
In this week’s New Venture Mentor article I weigh in on the discussion about whether or not entrepreneurs should create business plan and why they’re valuable things to have for your startups or small businesses. Click the article title above to read the full piece.
In this article for Entrepreneur, Liraz Margalit explains some interesting research that shows, counter to popular opinion (and even counter to what customers will say if you ask them) providing less information to customers on your website will make them more likely to buy than providing more information. To get all of the details, click the article title above.
In this piece on the People Productivity Success website, you’ll learn about 5 issues entrepreneurs face and that all too often lead to trouble for startups and small businesses.
This week I wrote a guest post for The Rouse. In it, I re-worked an earlier New Venture Mentor post I did about problem customers and how they damage your business. If you’d like to learn more, click the article title above.