Welcome to www.CateCosta.com!

Did you know that there are more than 500,000 new businesses started every month in the US*? Crazy, right? I’m pretty sure you want to be one of them or you wouldn’t be here, so stop procrastinating and start building now.

Here is your 3-step action plan for today:

1) Sign up to get free tips for building your business + you’ll receive my guide to the Top 10 Mistakes New Entrepreneurs Make

2) Visit my blog to start getting clear, understandable, and actionable info to help you build your business

3) For personalized assistance, take a look at how I help new entrepreneurs and make an appointment with me

Have a great day and be proud of yourself for taking your first step towards becoming a business owner :)


Entrepreneurs: Don’t Forget Everything You Do Affects Your Company, So Act the Part

By on February 9, 2016

A lot of you are probably going to think this post is a bit silly because today is a quick episode that is basically a PSA to remind entrepreneurs that they represent their businesses all of the time, people are always watching, and you need to always be on.

I was at a small business conference recently where they had a panel discussion with a group of small business bankers talking to an audience of small business owners interested in learning more about the financing opportunities available to them and their businesses. After the panel, as is typical, they opened it up for the audience to ask questions of the bankers. I guess because the Q&A was meant to take on a bit more of a casual vibe, some of the panelists forgot to hold their microphones close enough to their mouths to be easily heard by everyone in the room. There was one woman, a business owner, who politely asked that they try to speak into the microphones, but the next time that someone forgot another woman in the audience jumped out of her seat and said “We can’t hear! Talk into the microphone! We’ve already asked that! Geez!” …and she said it with an attitude and an eye roll and a huge sigh. 

Now, this woman was a business owner attending this panel because she was hoping to get a loan for her business, yet she somehow thought it would be a good idea to speak to the people trying to help her out and holding the purse strings in this way. FYI people, this is not a good idea!

When you own a business, you are a representation of that business – one of its many marketing tools. More than that, if you own a closely held business and/or a new business, you’re pretty much all there is of the business. So, if people think you’re a jerk, they’re not going to want to do business with you. They won’t want to buy from you, they won’t want to lend to you, they won’t want to form partnerships with you, and they won’t want to refer anyone to you.

Now, the example I gave above is a pretty extreme example – most people with half a brain know not to be rude to someone they are literally about to ask for a loan from. But I bring it up because everyone else in the audience was just as put off by this woman as the bankers were, I could see it on their faces and a couple of people even whispered to each other, “Wow, what a rude woman.” Everyone, everywhere is watching you. Of course not all of the time, most people really do pay more attention to themselves than to you. But when you go out of your way to be obnoxious, people will notice and remember. So, even if you’re not a naturally kind person, my business advice for you this week is to at least try to act like a kind person so that you don’t shoot yourself in the foot by ruining potential opportunities for yourself and your business by making bad impressions on people.

If you’re an aspiring entrepreneur, the best thing you can do for yourself is to just get started. Pick up my business planning ebook here to be guided through the whole business planning process for less than $5. More of a video person than a text person? Click here to try my ecourses instead.



How to Find Your Focus (Guest Post from Cat Rose)

By on February 2, 2016

I’ve got a guest post for you this week from Cat Rose of Cat Rose design ***** It feels like ever since Gary Keller unleashed his book The ONE Thing on decision making and setting our focus to that ONE


4 Questions to Help You Escape Marketing Overwhelm

By on January 26, 2016

Today we’re talking about how to escape from the dreaded problem of marketing overwhelm. When you’re a business owner, especially a new business owner, you’re going to be overwhelmed with all of the information and advice out there about how


How to Give Great Elevator Pitch

By on January 12, 2016

Today is all about the elevator pitch.  Starting off, let’s be clear on what an elevator pitch is. An elevator pitch is really just a super short introductory speech that you might give to a potential client or investor when you


How to “launch” your business before you’re ready to launch your business

By on December 29, 2015

Today I want to give a quick and dirty guide to “launching” your business when you’re not actually ready to launch your business yet. If you’re heading into 2016 with the new year’s resolution of finally getting your new business off the


Using SMART Goals to Achieve Business Success

By on December 14, 2015

Today we’re going to talk about how to set the right kind of goals so that you’re constantly moving your business forward towards greater and greater success and the technique for doing that is called the SMART goals technique. When


Why Understanding Your Target Market Is So Important

By on December 1, 2015

Today, I’m tackling a question from one of my followers, Martin, who wrote me and said: “Can you make a video on target market and how important it is to figure this out? Love your videos!” Firstly, thanks for the


Best Gifts for Entrepreneurs 2015

By on November 17, 2015

This week is a little different because the post isn’t exactly for the entrepreneurs themselves but is geared towards those who have entrepreneurs in their lives because we’re going to talk about the best gifts for entrepreneurs. I’ll try to


Statement of Cash Flow Basics

By on November 3, 2015

We’re sticking with the summer reboot here on New Venture Mentor even though daylight saving just happened and we’re clearly well into fall. It was 72 degrees here in Chicago though, so I’m allowing the summer reboot to continue. Anywho,

Pascal Culverhouse Headshot

Guest Post: How to Get an ECommerce Website Up and Running

By on October 27, 2015

  I have another guest post for you this week and it’s all about how to build a successful ecommerce website, quickly. Pascal Culverhouse, who managed to build what became the UK’s #1 website for online sales of electronic cigarettes in