Welcome to www.CateCosta.com!

Did you know that there are more than 500,000 new businesses started every month in the US*? Crazy, right? I’m pretty sure you want to be one of them or you wouldn’t be here, so stop procrastinating and start building now.

Here is your 3-step action plan for today:

1) Sign up to get free tips for building your business + you’ll receive my guide to the Top 10 Mistakes New Entrepreneurs Make

2) Visit my blog to start getting clear, understandable, and actionable info to help you build your business

3) For personalized assistance, take a look at how I help new entrepreneurs and make an appointment with me

Have a great day and be proud of yourself for taking your first step towards becoming a business owner 🙂


Why You Need a Professional Wing(wo)man

By on August 23, 2016

Today is another quick episode because I want to talk about the importance of finding a wing(wo)man.

As we all know, the wingman or wingwoman is the person that goes to the bar or the club with you when you’re single and helps you pick up chicks or dudes. Their job is to talk you up so that all of your awesomeness can be out there for the world – or just that person you have your eye on – to see without you having to be that arrogant obnoxious person bragging about yourself.

I was at an event the other day and one of my team members scolded me for not being willing to toot my own horn. It’s just something I’ve never been comfortable with, maybe because I’m an introvert, maybe because I’m a woman, who knows, but the way Jason did this was actually an amazing wingman play. He didn’t scold me privately about not being willing to brag about myself, he scolded me right in front of someone whom he thought it would be worth showing off to and listed a bunch of my accomplishments that he thought I should be sharing. Again, AMAZING wingman move because it allowed him to highlight the best of me hidden behind one of those interview-type weaknesses that aren’t really seen as huge weaknesses – the fact that I was too humble. If there was a gold medal for wingmanning, Jason would have won it in that moment.

Anyway, it got me thinking that everyone should have a professional wingman, not just a personal wingman. After this happened, Jason and I actually had a real conversation about how we can be very intentional with serving as each other’s professional wingman or woman in certain situations and making sure that the other gets recognition where recognition is due and I would highly recommend that every entrepreneur, or every professional of any sort, really, find a great professional wingman or wingwoman too.

Some tips for how to pick your wingperson:

  1. They should be someone who knows you pretty well so the winging seems natural
  2. They should be someone who’s also accomplished so their opinion that you’re awesome holds weight
  3. They should be someone who’s in the same or a related industry so you’re at the same networking events regularly enough for this to actually work
  4. They should be someone who complements you in a social situation so that the winging flawlessly goes both ways – if you’re an introvert, I recommend an extroverted wingperson who can help start the conversations and then you can take it home for them

If you’re an aspiring entrepreneur, the best thing you can do for yourself is to just get started. Pick up my business planning ebook here to be guided through the whole business planning process for less than $5. More of a video person than a text person? Click here to try my ecourses instead.



Guest Post: Avoid Past-Due Invoices by Using the Best Payment Terms

By on August 17, 2016

It’s guest post time again. This week we’ll hear from Wendy Dessler: Getting paid is one of the major reasons why companies get into business. For businesses of all types – and this is especially true for new small business


A Marketing Homework Assignment for Business Owners

By on August 9, 2016

I have a homework assignment for you today 🙂 We all know that it’s incredibly important for us to make the right impression on our potential customers, yet not many of us actually check in to see if the image


Guest Post: Simplifying Business Processes as You Scale

By on August 2, 2016

It’s guest post week 🙂 Below you’ll hear from Victoria Vessella of Repsly, Inc.: Growth is always a good thing for an organization. However, increased success usually comes with increased complexities. It’s not uncommon for companies to add new employees,


How Buying Your 1st Home is Like Building a Business

By on July 26, 2016

As many of you may know, I have been slacking on this blog for a bit because I was busy buying and moving into my first home. Since this was my first rodeo, so to speak, I don’t know if


Guest Post: 5 Practical Tips for a Productive Home Office Environment

By on July 20, 2016

Another guest post this week. This one comes from Rachel Craig of Quality Formations: Working from home. Well doesn’t that sound nice? It is. It’s utterly delightful, which is why I do it on a full-time basis, with the odd


Guest Post: The “Promised Land” of Viral Growth

By on July 6, 2016

It’s guest post week. Here you go… Startup companies can be exciting and challenging to run. Every day there’s a new trend emerging from the web or a new tactic to implement, but how do you get the best results


3 Options for Inexpensive Local Marketing

By on June 28, 2016

Today we’re answering a question from one of my followers on YouTube. +PredeKing wrote: “I would appreciate tips on inexpensive ways to market services to new clients in a specific region.” Well, that’s a big question, but let me give


Guest Post: The Website Builder Secret They Didn’t Tell You

By on June 20, 2016

You’ve got a great new idea for an e-commerce website business. Investors have given you the green light and you are good to go. Next on your to do list is to give your chosen digital agency the nod and


How Your Second Language Can Help You in Business – Trust Me, It’s Not What You Think

By on June 14, 2016

Today is a quick and somewhat quirky episode, but it’s a really unique tip I want to share that might help you make better business decisions. I’m a bit of a Freakonomics addict. While I still run this business, I